During the peak of Demon Slayer's hype, our team searched for the next big manga for a new range of anime collectibles. As an avid reader of the emerging Jujutsu Kaisen manga, I knew the anime was coming and pitched the license & to my excitement, we were able to secure it!

Among the various Jujutsu Kaisen projects — bobbleheads, squishies, and plush — I led the design of the Cursed Capsule, a collectible capsule series I named and developed. Working within strict style guides, my goal was to highlight not just the main heroes but the full cast. Every character is someone’s favourite, so I carefully referenced both the manga and anime to capture their defining moments in each figure’s pose, background, and accessories.

To enhance the unboxing experience, I added interactive details like a heat-reveal power bar for sorcerer rankings and origami-inspired packaging. Every element was designed to immerse fans in the world of Jujutsu Kaisen and the world of sorcerers, and to make opening the Cursed Capsule just as thrilling as the anime itself.