After the hit first season of Squid Game, I had the opportunity to design a Squid Game Capsule. Staying true to my approach and my MO of integrating transformation and clues, I based the design on the show’s ultimate prize - the Piggy Bank from the players' quarters and the clues off the games the players play in the show.

The Piggy Bank was the perfect housing choice: not only is it the show’s grand prize, but it also reflects how collectors see their chase figure as a reward. Designing the transformation was an exciting challenge, especially with the capsule’s predefined round shape. Through my creative process of deep diving into the unboxing experience - exploring hinges, spring loaded features and other mechanisms - I landed on a solution where the pig’s nose plugs into the base, seamlessly turning it the Piggy Bank into the display for the figures.

For the clue cards, I took direct inspiration from the show’s games, allowing consumers to play mini versions to tease their figure. For example, a tear away paper card that mimics the Dalgona game for a teaser on the character. This interactive element encourages organic content creation and engagement. And as a fun bonus, the capsule of course doubles as a functional Piggy Bank! This was a really fun project that captured the essence of Squid Game in both the final product and unboxing experience that launched for second season of Squid Game.